How to Use a Promotional Pin to Market Your Business

Hoth User - Aug 26, 2019

A corporate lapel pin can promote your company name, brand, and logo. Promotional pins are an excellent way to reach out to your customers. They boost your brand image inside and outside of the company walls.

You can use custom pins during events to promote your corporate identity. A promotional pin can stand the test of time.  It can be kept for years and still deliver a constant message about your brand.

Your employees can wear lapel pins to showcase your brand to the world. You can customize a message on the pin to promote your product, brand or service. 

Promotional pins also can announce new products to the market. At a corporate event, your employees can distribute custom lapel pins during the registration of guests. The pins unite the attendees while promoting your brand. 

Businesses are  constantly looking for for unique ways to market themselves. A promotional pin can set your business apart. Let’s look at a few ways to do that.

Corporate Branding

A company logo is ideal for branding. You can create a stylish pin which promotes your brand.

Custom enamel pins will prompt your employees to develop an affinity towards your business. A custom enamel pin for the most hardworking employee should be designed by the boss. If you run a famous company, the employees will be proud to wear lapel pins. And the reverse is true – if the employees are proud of their company, they will help make it famous.

Lapel pins can be useful when it comes to team building and boosting the morale of your employees. Giving your employees pins to recognize a job well done, a big project accomplished or years of service to the organization is a powerful motivator. Staff members who know they’re appreciated are more likely to go the extra mile to get things done.

Promotional pins can also be engineered to include your logo and company tag line. They are an ideal way to build your brand. Your company will see greater visibility. 

The secret to great promotional pins is an attractive design. The design will draw people’s attention to your logo. An attractive custom lapel pin will generate curiosity, and people will want to know more. 

In some cases, prospective customers will want to wear your custom enamel pins. It’s a win-win for you. You will earn customer loyalty and promote your establishment. If your enamel pins are attractive, your customers even want to buy them. 

Your Company Will Be Identified During Events

Enamel pins have entered the fashion and corporate worlds. Entrepreneurs from all over the globe are customizing pins for promotional purposes. They are customizable to feature any design. 

An enamel pin can include offbeat illustrations as well as branded company logos. They act as an extension of your company’s objectives. Companies from all over the world use enamel pins to make their brand known. 

Others use pins to pass messages of appreciation to the customers. If your employees are taking part in a corporate event, conference or fundraiser, a lapel pin is essential. When your workers wear their custom enamel pins, your brand will gain visibility and prospects will be prompted to learn more about your organization. 

Lapel pins will make your presence known during an event and help build a positive image for your company. People will appreciate your visibly active participation. 

Custom promotional pins are more than company badges. They are a powerful tool that can generate benefits for your business. They are also profitable when sold for fundraising.

Marketing and Promotion 

Lapel pins are an essential promotional tool that will market your organization. If you run a nonprofit enterprise, you can use lapel pins to show appreciation. 

Promotional pins will demonstrate gratitude and still market your organization. Instead of sending thank you messages to your sponsors, you can send them lapel pins. A custom lapel pin can be designed to showcase different levels of sponsorships. 

For example, a blue lapel pin may be used to represent gold membership. You could use other colors for silver and bronze memberships. The sponsors can make their contributions and get lapel pins based on their donation. 

If you reward your sponsors with lapel pins, that encourages them to mention the pins on social media. Their endorsement on social media sites such as Twitter, Instagram, LinkedIn and Facebook will market your brand to other potential donors. Also, the sponsors can wear your lapel pins, further increasing their visibility.

The pins will attract attention from onlookers. That becomes a moment to tell other people about your cause. It’s a perfect way to get traffic to your website. A lapel pin is your answer. It is a souvenir people are sure to appreciate. 

Designing a Promotional Pin 

A custom promotional pin with your logo is an ideal way for customers and staff to display pride and loyalty in your business. It’s an affordable memento that helps market your business. If your employees wear lapel pins in public, the community will be curious to know what your company does. 

Trade shows are another venue where custom enamel pins can make your company stand out from the rest. If you are invited to a trade show, custom pins are an ideal way to break the ice with potential customers.  Most people will want to know what the custom pin signifies.

That becomes a perfect time to market your business. You can cement the discussion by handing out custom pins together with your business card. Giving merchandise to the participants will help you stand out from the crowd of exhibitors.

If you give someone your business card, it might end up in the trash. A custom enamel pin is like a souvenir and is much more likely to be kept.

Contact us for more tips on how you can boost your business’ visibility.