Challenge Coins For Marketing

Jesse Daugherty - Nov 25, 2019
Challenge Coins For Marketing

Businesses are on the constant lookout for new ways to market their products and services. Forward-thinking companies of all sizes are discovering the benefits of marketing with custom challenge coins. For anyone unfamiliar with challenge coins, they are custom coins created with the image, logo, or text of a customer’s choice.

The challenge coin gets its name from its history in the U.S. Armed Forces. The "challenge" aspect comes from a military tradition where soldiers with coins from a specific unit challenge one another to show their coins. For those who cannot produce their own coin must buy the next round of drinks. Challenge coins have made their way into the civilian world in recent years, though without the challenge aspect.

Custom challenge coins have a variety of uses in the business world. They are a great way to showcase your company or brand. Custom coins are also a great way to say “thank you” to high-value customers and more. They are also great for employee motivational awards. Custom coins are tangible recognition of a job well done or even a goal that has been reached.

If you are looking for a unique way to honor milestones such as opening a new location, hitting specific sales or revenue goals, or even the anniversary of the business, custom coins are a great way to do so. With the right design, coins become a keepsake, valued for carrying or displaying.

Custom challenge coins are an excellent option for increasing public awareness of an organization. Sell them as fundraisers for nonprofit organizations, including federal agencies such as fire and police departments.

Challenge coins are offered in a wide range of sizes, styles, and options. These coins can come in custom shapes boasting details such as cutouts, diamond-cut edges, and custom colors. If you already have a logo or trademark, you can include that too.

Challenge coins have evolved into much more than just a part of military life. They've become an easy and incredibly useful marketing tool, as well. Reach out for a free quote and see how easy creating custom challenge coins can be.