Promoting a small business is hard work. If you have opened a business of any sort, you know the struggle that comes along with getting the initial word out. Have you considered using custom lapel pins?
Custom pins can be a powerful promotional tool that offers great reach and affordability. These versatile designs are ideal for bringing in new customers and strengthening relationships with those you already have. Creating a custom lapel pin that represents your business or brand isn't hard.
A reputable pin manufacturer will offer pins a wide range of styles, including die struck, cloisonné, soft enamel, photo etched and more. Any established pin company will have a team of graphic artists who will help you finalize your design. This will ensure that you get the right look and the right details for your particular needs.
Many companies even offer special details, including simulated gemstones or unique attachments, which add charm and appeal to your custom lapel pin designs. Below, you will find a few ways to use lapel pins to promote your small business. Use them wisely and spread the word. Your business deserves it!
Welcome New Clients
Sure, many businesses hand out pens and other promotional items, but custom pins are different. Lapel pins stand out and provide your customers with something tangible and unique. It's more than a "welcome" gift. It's something they will look at and instantly remember where it came from. Giving new customers a branded lapel pin is a personal reminder, and its uniqueness will not go unnoticed.
Custom lapel pins provide a great opportunity to spread the word about your business or organization at community events. Local parades and festivals bring the community together. Pass out your custom pins at these events to let your neighbors about your business. Design something that stands out, that folks will cherish and take pride in. Community events are a great way to mingle with those around you and a great way to meet potential customers.
Trade shows are also a great place to pass out your custom lapel pins. Skip the usual promotional giveaways, such as water bottles, tee shirts, and keychains. Opt instead for something that showcases your style and personality. Custom lapel pins are great promotional tools, and they are likely to surprise your booth visitors. Create something memorable and make an impact!
If you own a retail store, create something exclusive and unique for your customers. Hand out a custom lapel pin to your first 100 customers. Explain that they will get an exclusive discount on their purchase by wearing their lapel pin during the next visit. Not just a win for your customers, it’s also a great conversation starter. Those 100 customers are sure to tell their friends and family all about your business, which will garner your new customers and clients for the future.
Are you sending out a direct mail package? Add a custom lapel pin and get your customers curious about what's inside. A lapel pin will create a "bulky” mailing that will likely cause a bit more interest to see what’s inside. Plus, who doesn't like receiving surprise gifts? Custom pins are small mobile advertisements for your business.
If you are a startup company, lapel pins are a great way to boost awareness of your brand. At LapelPinSuperstore.com, we make ordering custom lapel pins fast and easy. Ready to find out more? Just fill out our no-obligation free quote form, or email us with any questions. Let us show you how custom pins can help your new business succeed!